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Key tools for finding customers and winning sales. The complete strategy part 1

Without doubt we are living in the digital era, cellphones and other digital devices are part of our life and as incredible as it can sound, many people don't apply the digital marketing tools that are available for everybody.

Like a driller or a brush, everybody can use a tool for any purpose but just a few know can make incredible inventions with the same tools. That's why we invite you to get to know thoroughly these tools that are key in any digital marketing plan but, to make them effective you need to see it from another point of view.

Web page
This may seem obvious, but even today many businesses don't have a web page. A web, it's more than just a digital board with your business information, you need to see it as your digital branch, a place where people can get to know you, have a deep understanding of what you do and what you can make for them. So, having known this, invest time in the look and feel of your web page as if it is your physical store.



Social Media
If a web page is your digital brand, your social media is your heart. Now being the most important part of communication in the day to day of every person, Making a great content in your social media will let you engage with your audience. With the advantages of control on a daily budget, geographical segmentation and 100% measurable results.

This could be the part where you don't understand what we are talking about, but don't worry you are here to learn.



By its initials SEO means: Search Engine Optimization. Is the work that is carried out on a website so that it appears in the first organic positions of search engines. To optimize you need to do a good analysis of keywords and competition.



SEM
The SEM or Search Engine Marketing is the twin brother of the SEO, is the way in which the visibility of web pages in search engines is increased by paying advertising directly to the search engine itself.



As we say at the beginning of this block, all these tools are available for everybody as a brush you can buy in any art supply store but, for painting the Mona Lisa you need knowledge, experience and mastering the tools to have great results.

That's why we are here, to help you to achieve your business goals. We are professionals in digital marketing, passionate to work with you to generate ideas that would make your business growth with us.

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